The Results:
  • 9/10 was the average score when current users were asked the likelihood of them buying something in the Dragonfly range
  • 8/10 was the average score when non-users were asked about the possibility of them buying something in the Dragonfly range
  • 8/12 users have no negative thoughts around CBD
  • All users claimed to have felt the benefits of CBD, the most popular of which being less pain
  • 1/12 had heard of a specific brand of CBD – indicating there is great scope in the market for a dominant brand
  • 8/12 didn’t consider the price an issue, as long as the product works
  • 80% felt positive towards the Dragonfly name
  • Based on what they have seen thus far, around three quarters of users/active considerers felt that Dragonfly looked better than other CBD products
  • The words we had back in regards to our branding: